01
Development
React · Next.js · Node · TypeScript
Fast, indexable, measurable from day one. The technical foundation every other discipline compounds on.
scroll
// the_system
Four disciplines, one operator.
Most growth leaks through the gaps between engineering, search and media. I close them with building, optimising and measuring as one accountable loop.
What I do.
// the_disciplines
Four disciplines, one operator. Each one feeds the next.
02
AI & Search
GEO · LLM-Search · AI Visibility
Engineering where brands show up in the AI era, from Core Web Vitals to Generative Engine Optimisation and the LLM answer layer.
03
Performance Media
Meta · Google · Amazon
Disciplined creative testing pointed at the channels and audiences that actually convert, not vanity metrics.
04
Attribution
Spend → Bookings → Covers
Revenue models that tie every paid pound to real bookings and covers. Prove the return, then reinvest where it compounds.
How I work
// the_loop01
Map the system
Audit the product, the search footprint and the media together, find where growth is leaking between them.
02
Build the foundation
Ship the platform and the technical SEO that everything else compounds on fast, indexable, measurable.
03
Drive & test demand
Run paid media with disciplined creative testing, pointed at the channels and audiences that actually convert.
04
Attribute & compound
Model spend to real bookings and covers, then reinvest where the return is provable. Repeat the loop.
// the_approach
Buildthefull-stack.EngineertheAI.Earnthevisibility.Runthemedia.Provethereturn.
33Brandsworked with.// hospitality & lifestyle
At The Wonder Group29
Earlier / The Evolv Collection04
Experience
// rolesThe journey
// dhaka → londonORIGIN · DHAKA
Roots in Dhaka
Grew up in Dhaka, Bangladesh, where a fascination with how systems fit together first took hold.
2022 → 26 · BIRKBECK
BSc Computing, First Class
Started a First-Class BSc at Birkbeck, University of London, elected Vice President of the Computer Science Society and awarded Peer Mentor of the Year by the Mentoring Pathways programme.
EARLIER · THE EVOLV COLLECTION
Digital Growth Strategist
Grew organic reach for South Place Hotel at The Evolv Collection.
AUG 2025 · THE WONDER GROUP
Technical Growth Lead
Owning the full growth stack of development, SEO, paid media and analytics for lifestyle brands at The Wonder Group.
NOW · THE WONDER GROUP
Technical Project Manager
Promoted to lead delivery of Wonder's AI search programme and web/growth workstreams, bridging stakeholders and developers and building the reporting infrastructure that makes progress visible.
// about
From Dhaka to London, building where code, growth and finance meet.
I'm a London-based Technical Project Manager at The Wonder Group, leading delivery of AI search, web and growth programmes (scoping, budget and timeline ownership, and the technical bridge between stakeholders and developers) for lifestyle and hospitality brands. Before this I was the team's Technical Growth Lead, and before Wonder a Digital Growth Strategist at The Evolv Collection, growing organic reach for South Place Hotel.
I'm completing a First-Class BSc in Computing at Birkbeck, where I mentor through the Mentoring Pathways programme and served as Vice President of the Computer Science Society. Off the clock I'm deep in FinTech, investing and financial markets, the same systems thinking, a different domain.
Languages
Python
JavaScript
TypeScript
Frameworks
React
Next.js
Node / Express
Data
MongoDB
MySQL
Git
Growth
Meta Ads
Google Ads
Technical SEO
Beyond the build
// off_the_clock01 / markets
FinTech & investing
I follow financial markets closely and build in the FinTech space, the same systems thinking I bring to growth, pointed at capital instead of code.
02 / community
Mentoring & CS Society
Mentor on Birkbeck's Mentoring Pathways programme and former Vice President of the Computer Science Society, helping the next cohort find their footing.
03 / AI
Building for the AI era
Engineering GEO, LLM visibility and AI-driven attribution for hospitality brands, before the rest of the industry catches up.
Currently reading
Market structure & macro
Based in
London
Currently building
Attribution models in FinTech