Context
Crispin needed a modular booking + analytics layer with SEO foundations and paid activation.
Approach
- Booking data pipeline → dashboards for decisions
- Information architecture + schema for local SEO
- Creative/audience testing loops (Meta + Google Ads)
Results
- +42% organic bookings
- -28% CPA on paid
- 100% CWV pass on key templates
What I’d try next: server-side testing for hero units and offers.