Experience

Shipped booking analytics layer, SEO foundations and paid activation for multiple venues.

• Modular booking + reporting stack across properties
• Search performance uplift via information architecture + schema
• Paid testing loops for seasonal offers (Meta & Google Ads)

Re-architected site structure, implemented structured data and improved Core Web Vitals.

• Local SEO playbook across locations
• Automated sitemap and schema governance
• CWV pass rate uplift with image & script strategy

Built creative/audience engine for promotions; automated reporting and creative iteration.

• Audience segmentation + creative mapping
• Weekly creative tests with automated reporting
• CPA optimisation and seasonal campaign orchestration

Owned digital growth initiatives across SEO, paid and on-site experimentation.

• Introduced growth ops rituals and dashboards
• Launched targeted campaigns for F&B concepts
• Improved tracking reliability and attribution

Coursework and projects across distributed systems, data and applied ML.